The UAE holds firm at 10th place globally in the latest Soft Power Index released by the brand valuation consultancy Brand Finance.
It's also ranked first regionally and is the only Gulf nation among the world’s top 10 soft powers.
Meanwhile, the UAE's Nation Brand witnessed a significant increase in its value from $700 billion to a trillion dollars within three years.
The index surveyed more than 170,000 people from the 193 member states of the United Nations.
The US and the UK emerged as the most influential soft power nations, while China is ranked third.
The report covered 55 main and sub-indicators to measure the positive reputation of countries and their ability to have a positive impact, as well as to understand the perceptions and opinions of the global public on matters including the investment environment, products and services, living, working, studying, and visiting.
The UAE scored highly in indicators related to 'Strong and Stable Economy', 'Future Growth Potential' and 'Influence in Diplomatic Circles'.
Abu Dhabi Airports is reporting strong growth for the first half of 2025, welcoming more than 15.8 million passengers between January and June — a 13.1 per cent increase compared to the same period in 2024.
Hong Kong's privacy watchdog said on Monday that it was investigating a data leak at Louis Vuitton affecting about 419,000 customers, just after a cyberattack on the luxury brand in South Korea in June.
Dubai’s real estate sector recorded strong performance in the first half of 2025, with over 125,000 transactions valued at AED431 billion — a 25 per cent increase compared to the same period last year.
The Saudi General Authority of Civil Aviation announced Sunday that a consortium made up of Air Arabia, Kun Investment Holding, and Nesma has secured the bid to operate a new low-cost national airline based at King Fahd International Airport in Dammam.
The Federal Tax Authority (FTA) continues to see strong results from its digital VAT refund systems for eligible categories, maintaining high levels of accuracy and operational efficiency throughout 2025.