Unique pop culture fest set to launch in Dubai

Dubai is set to welcome a brand-new pop culture event this week with the launch of the JPEX Entertainment Exhibition.

Running from April 25 to 27 at the Dubai Exhibition Centre in Expo City, JPEX promises three action-packed days celebrating anime, gaming, cosplay and Japanese culture.

What makes JPEX stand out is its homegrown story — founded by four young Emiratis with a shared love for pop culture, the event is independently organized without corporate sponsorship or backing from major event companies.

Their goal is to build Dubai’s very own annual pop culture phenomenon.

Fans can look forward to appearances by anime voice acting stars, including Hiroshi Kitadani, Ryusei Nakao, Showtaro Morikubo, and Arabic voice actress Amal Saadeddin.

The programme features live performances, cosplay competitions, gaming tournaments, a vibrant artist alley, and cultural experiences like kimono dress-ups and tea ceremonies.

Whether you are a seasoned fan or just curious, JPEX is open to all ages and promises an immersive, interactive celebration of pop culture.

A unique new pop culture event is set to launch in Dubai this week, offering a three-day celebration of anime, gaming, cosplay, and Japanese cultural experiences. The inaugural edition of the JPEX Entertainment Exhibition (JPEX) will take place from 25 to 27 April at the Dubai… pic.twitter.com/kjOkvUIFDR

— Dubai Media Office (@DXBMediaOffice) April 23, 2025

Guests headlining the event are prominent names in the world of voice acting from Japan and the Arab world:

• Hiroshi Kitadani - vocalist behind several opening songs of One Piece.
• Ryusei Nakao, known for his roles as Frieza (Dragon Ball Z), Mayuri (Bleach), and Caesar Clown (One Piece).
• Showtaro Morikubo, the voice of Shikamaru (Naruto), Yosuke (Persona 4), and Makoto (Free!).
• Amal Saadeddin, a beloved Arabic voice actress behind characters in Detective Conan, Pokémon, Sonic the Hedgehog, and Doraemon.

JPEX will also include:

• Cosplay competitions with regional and international judges
• Gaming tournaments for Tekken, FC 25, Super Smash Bros., Pokémon TCG, and One Piece TCG
• A dedicated artist alley and vendor marketplace
• Cultural activities including kimono experiences, tea ceremonies and Japanese calligraphy
• Food courts, photo zones, workshops and interactive areas