Brand Dubai concludes Hatta Winter initiative

Brand Dubai, the creative arm of the Government of Dubai Media Office, has announced the conclusion of the Hatta Winter initiative activities.

Held under the directives and patronage of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council, the initiative invited residents and visitors to explore the unique experiences offered by the mountainous region during the cooler months of the year.

Organised under the supervision of the Supreme Committee to Oversee the Development of Hatta, Hatta Winter was launched as part of the #DubaiDestinations campaign.

Spanning over a month, the initiative featured five festivals, each offering a diverse lineup of cultural, entertainment, and community activities organised in collaboration with key partners. The initiative aims to further strengthen Hatta’s profile as a must-visit destination, rich in natural beauty and heritage.

Hatta Winter was a collaborative effort involving key government partners, including the Roads and Transport Authority (RTA), Dubai Municipality, Dubai Culture and Arts Authority (Dubai Culture), Dubai Sports Council, and the Dubai Department of Economy and Tourism (DET). Various semi-government and private entities also contributed to the initiative.

The five festivals held under the umbrella of the initiative included the Hatta Winter Festival, organised by Brand Dubai; Hatta Cultural Nights, presented by Dubai Culture; the Hatta Honey Festival and Hatta Farming Festival, both organised by Dubai Municipality; and Hatta x DSF, led by DET.

Each festival offered unique experiences for people of all ages, drawing visitors to enjoy the cultural and natural allure of Hatta during the winter season. Collectively, the five festivals welcomed over 870,000 visitors.

The Hatta Winter Festival drew over 650,000 visitors, offering a month-long programme of activities. The festival featured more than 120 workshops, over 14 diverse events, and four unique community activities. Additionally, the festival featured 80 television episodes in collaboration with Dubai Media and other government entities, hosted on the Hatta Winter Festival stage.