The UAE is the third strongest “country brand” in the world, according to the annual rankings compiled by the consultancy Brand Finance. Its latest report says "Brand UAE" is now worth over $400 billion (AED1.46 trillion), and is ranked only behind Singapore and Switzerland. The study takes into account factors such as quality of life, ease of doing business and security. The UAE’s position has improved five spots from last year, while its GCC counterpart Qatar has also made it to the list this year at number 9. Andrew Campbell, Managing Director of Brand Finance Middle East, shares what aspects have helped the UAE jump up the rankings.
Listen
THE TOP TEN 1. Singapore 2. Switzerland 3. United Arab Emirates 4. Finland 5. New Zealand 6. Hong Kong SAR 7. Netherlands 8. Luxembourg 9. Qatar 10. Norway
Dubai Police impounds 497 vehicles over unpaid traffic fines
UAE to train more than 24,000 educators ahead of new academic year
UAE convoys carrying 800 tonnes of aid enter Gaza
UAE places youth at heart of development journey: Sultan Al Neyadi
